Franca Fay Zanetti

Franca Fay is a performance and video artist. In her process she adapts and appropriates technical knowledge as a form of self empowerment and reflects on how she uses and consumes media and technology. In her work she studies relationships between body and technology, between humans, performers and audiences. Franca's process includes research in popular culture and the history of patriarchy; working with movement, video, sound; being in dialogue with her surroundings; and writing texts. As a result she is deconstructing and reengineering romance and feelings.

Floating somewhere in the universe between 2009 and 2023 she talks about relationships, growing up, gender, love and romance. Franca works with love as a practice and creates an aesthetic she calls new romance, while she questions her surrounding societies romantic vocabulary and values.

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“you have to look sexy”

Performance at ACT Performance Festival, Pictures by Emi Miller

“you have to look sexy” is a collaborative performance by Franca Fay Zanetti and Odilia Senn. Together they investigate the influence of the “male gaze” on their self-perception. Working with a video life-stream they recreate a moment of objectification. Combining these images with lyrics from pop songs they aspire to acquire power over their own self-presentation.